A new Bitcoin exchange-traded fund (ETF) branded with Donald Trump's social media platform, Truth Social, has been filed with the U.S. Securities and Exchange Commission (SEC). The application was submitted on June 3 by NYSE Arca on behalf of Yorkville America Digital, associated with Trump Media & Technology Group, which Trump controls through a trust.
While details on management fees and a ticker symbol remain undisclosed, the ETF aims to track Bitcoin prices and will reportedly partner with Foris DAX Trust Company, the custodian of Crypto.com’s digital assets. The ETF enters a competitive market featuring 11 existing funds, led by BlackRock’s iShares Bitcoin Trust. If approved, it could exacerbate ongoing concerns about Trump’s potential conflicts of interest in light of his presidential involvement.
Trump and his family are increasingly integrated into the crypto space, having previously launched multiple NFT collections and crypto ventures, including memecoins and a stablecoin. This ETF filing follows an agreement between Trump Media and Yorkville America Digital aimed at establishing a series of crypto ETFs. The SEC has up to 240 days to review the application, with a final decision due by January 29, 2026.
As part of its broader vision, Trump Media is also exploring the introduction of a utility token for its video streaming platform, Truth+. This development aims to facilitate cryptocurrency payments for subscriptions and possibly other services. The crypto payment initiative was first hinted at in a trademark filing last year, indicating Trump's firm commitment to integrating digital finance into his media empire.
While details on management fees and a ticker symbol remain undisclosed, the ETF aims to track Bitcoin prices and will reportedly partner with Foris DAX Trust Company, the custodian of Crypto.com’s digital assets. The ETF enters a competitive market featuring 11 existing funds, led by BlackRock’s iShares Bitcoin Trust. If approved, it could exacerbate ongoing concerns about Trump’s potential conflicts of interest in light of his presidential involvement.
Trump and his family are increasingly integrated into the crypto space, having previously launched multiple NFT collections and crypto ventures, including memecoins and a stablecoin. This ETF filing follows an agreement between Trump Media and Yorkville America Digital aimed at establishing a series of crypto ETFs. The SEC has up to 240 days to review the application, with a final decision due by January 29, 2026.
As part of its broader vision, Trump Media is also exploring the introduction of a utility token for its video streaming platform, Truth+. This development aims to facilitate cryptocurrency payments for subscriptions and possibly other services. The crypto payment initiative was first hinted at in a trademark filing last year, indicating Trump's firm commitment to integrating digital finance into his media empire.
