Treasure Global (TGL), a small e-commerce and fintech firm, announced its strategy to invest up to $100 million in various cryptocurrencies. The funding sources include $50 million from its own equity facility and a matching amount from an institutional partnership. Unlike many firms that focus on a single digital asset, TGL plans to invest in a diverse set of cryptocurrencies, such as Bitcoin (BTC) and Ethereum (ETH), as well as regulated stablecoins.
This substantial investment also aims to support TGL’s upcoming artificial intelligence-powered consumer analytics platform, expected to launch later this year. The firm expressed that this move is designed to enhance its balance sheet and pave the way for future features like tokenized loyalty programs and crypto payment systems.
Over recent months, a growing number of companies have begun treating cryptocurrencies as treasury assets, following the trend set by businesses like Strategy and Metaplanet. Other firms, including K Wave Media, have also announced plans to raise significant funds for Bitcoin acquisitions, indicating a broader acceptance of crypto investments in corporate strategies.
As of now, Treasure Global holds a market capitalization of approximately $4.34 million, and its stock experienced an increase of over 11% on the day of the announcement.
This substantial investment also aims to support TGL’s upcoming artificial intelligence-powered consumer analytics platform, expected to launch later this year. The firm expressed that this move is designed to enhance its balance sheet and pave the way for future features like tokenized loyalty programs and crypto payment systems.
Over recent months, a growing number of companies have begun treating cryptocurrencies as treasury assets, following the trend set by businesses like Strategy and Metaplanet. Other firms, including K Wave Media, have also announced plans to raise significant funds for Bitcoin acquisitions, indicating a broader acceptance of crypto investments in corporate strategies.
As of now, Treasure Global holds a market capitalization of approximately $4.34 million, and its stock experienced an increase of over 11% on the day of the announcement.
